MAPFest Receives Prestigious Awards in Regional Marketing Events Awards 2016
Singapore, 17 October 2016 – Art and Performance Festival Melaka Sdn Bhd and it’s event management agency, E-Plus Entertainment Productions (M) Sdn Bhd, received high recognition for their contribution towards the Malaysian art industry as it yielded a double bronze at the recent Marketing Events Awards 2016 in Singapore. The seventh instalment of Melaka Art and Performance Festival (MAPFest) won in the categories of ‘Best Event – Arts and Culture’ and ‘Best Event – Ambience’.
The Marketing Events Awards 2016, organised by Marketing magazine, is an award night to celebrate the ultimate in events and events marketing for leading event marketers, planners and agencies from across Southeast Asia, South Asia and ANZ. The prestigious night presented 86 trophies with an attendance of over 300 professionals across the industry. Despite faced with tough contenders, MAPFest shone above the rest with the double bronze win and were also finalists in the ‘Best Event – Home-Grown’ and ‘Best Event – Use of Venue’ categories.
“From a humble beginning in 2009, the festival took steps to improve, leading to its growth and establishment as one of the well-recognised global art festival. This challenge took great courage, and the moment our efforts are acknowledged, amidst support by fellow professionals and the global art community, we know that we are on the right path. We are deeply humbled by the recognition given and will pursue to introduce greater events and festivals in the future,” said Andrew Ching, Festival Producer of MAPFest and Chief Executive Officer of E-Plus Global Sdn Bhd.
MAPFest, the largest and only site-specific art and performance art festival held in a UNESCO World Heritage site, musters global artists to the heritage city of Melaka. Held in November annually, MAPFest is one of the leading home-grown festivals that has been awarded by multiple local and global bodies for their contribution in elevating the art industry, and transforming Melaka into an international hub for artists and enthusiasts to practice their respective discipline.
“The festival that covers the prominent St. Paul’s Hill and its surroundings, is one of the largest art festival held in Malaysia. This growth was made possible through support by the local government and community. We hope that corporations and entrepreneurs can also leverage on this opportunity as part of their brand building process,” he added.
MAPFest 2016, the eighth instalment of the festival, will return to Melaka from Friday to Sunday, 25 to 27 November 2016, from 10AM to 10PM daily.
For more information, visit www.melakafestival.com or e-mail firstname.lastname@example.org.
MAPFest is founded and organised by Arts and Performance Festival Melaka Sdn Bhd, initiated and managed by E-Plus Entertainment Productions (M) Sdn Bhd, curated by Tony Yap Company, and supported by the Ministry of Tourism and Culture Malaysia, Jabatan Warisan Negara, Majlis Bandaraya Melaka Bersejarah (MBMB), Bandar Warisan Malaysia and Perbadanan Muzium Melaka (PERZIM).
ABOUT THE MARKETING EVENTS AWARDS
Established in 2011, the prestigious Marketing Events Awards is an awarding body in recognition of the best events produced over the year. Produced by Marketing magazine, a publication of Lighthouse Independent Media, over 300 marketing and events professional attended the fifth annual award at Capella Singapore. More than 70 organisation across the Asia region took part in the contest for the top three spots across 31 categories, and a total of 86 trophies were presented to the leading event marketers, planners and agencies from across Southeast Asia, South Asia and ANZ.
ABOUT MELAKA ART AND PERFORMANCE FESTIVAL
The Melaka Arts and Performance Festival (MAPFest) is an innovative contemporary festival, featuring dance, performance art, visual art, film and music. The festival was incorporated since 2009 by E-Plus Entertainment Productions (M) Sdn Bhd and Art and Performance Festival Melaka Sdn Bhd and has gained high national and international profile. This festival is the largest and only performing arts festival in the world that is conducted in a UNESCO heritage site. MAPFest 2015 is in its seventh year and set to be the core of performing arts festival in Malaysia due to its unique combination of heritage and art.
ABOUT E-PLUS ENTERTAINMENT PRODUCTIONS
Incorporated in 2004, the award-winning agency is the brainchild of a dynamic and creative team, which provides innovative and creative ideas in the events management industry. The group holds a wide portfolio, with an array of international clientele from the private sector and public sector, as well as non-profit organisations. Recognised as one of the top-ranked and experienced Events Management agencies in the region, the group seeks to further elevate industry practices with its unique, creative and innovative ideas. With rapid expansion, E-Plus is now established and operational in six countries around Asia namely Hong Kong, Indonesia, Malaysia, Philippines, Singapore and Thailand.