The Jr. NBA Malaysia 2015 presented by Dutch Lady Welcomed Over 1500 participants at its First Open Clinic

The Jr. NBA Malaysia 2015 presented by Dutch Lady Welcomed Over 1500 participants at its First Open Clinic

KUALA LUMPUR, MALAYSIA, April 19, 2015 – The Jr. NBA Malaysia Open Clinic held at Sekolah Wawasan in USJ today received overwhelming response with more than 1500 number of children in attendance.

The clinic; open to children aged five to fourteen was divided into two sessions and was led by Jr. NBA Malaysia Head Coach, Craig Brown. The program aims to expose children to the game and provide a platform for new and aspiring basketball players to learn new techniques. The three- hour session(s) saw the children being coached on the essentials of basketball such as passing, dribbling, shooting and footwork.

Players were also given an overview on the fundamentals of basketball and learnt the importance of the Jr. NBA core values of sportsmanship, teamwork, positive attitudes and respect (S.T.A.R).

This year’s program includes additional clinics leading up to the selection camp in May 30-31, where the top 40 boys and top 24 girls aged 10 to 14 will be chosen following a series of skills and character assessments to participate in the Jr. NBA National Training Camp in Kuala Lumpur on June 11-13.  The National Training Camp, which will once again be attended by an NBA player or legend and feature NBA Cares community outreach, including a three-day intensive training schedule; culminating with the selection of 10 boys and four girls who will be named 2015 Jr. NBA Malaysia All-Stars.


About FrieslandCampina:
Dutch Lady Malaysia is owned by Royal FrieslandCampina (RFC), a Netherlands-based cooperative which comprises more than 19,000 member farmers in the Netherlands, Germany and Belgium. With annual revenue of 11.4 billion euros, RFC is one of the largest dairy companies in the world. RFC is present in more than 100 countries across Europe, Middle East, West Africa and Asia, employing more than 22,000 people. RFC has more than 140 years of Dutch dairy farming heritage, which DLMI is proud and honored to leverage on. RFC comprises four business groups – Consumer Products Europe, Middle East & Africa, Consumer Products Asia, Cheese & Butter and Ingredients.

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About Dutch Lady Malaysia:
Incorporated in 1963, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is a leading dairy company in Malaysia. It is owned by one of the largest dairy cooperative companies in the world, Royal FrieslandCampina NV, a Dutch multinational dairy company.

Dutch Lady Malaysia was the first milk company to be listed on Bursa Malaysia in 1968 and the first to introduce Formulated Milk Powder for Children in Malaysia in 1988. Dutch Lady Malaysia, awarded as the Company of the Year 2014 by The Edge Billion Ringgit Club manufactures and sells a wide range of quality dairy products for the home and export market, with all products enjoying a strong following in brands like Dutch Lady and Friso Gold.

Through a unique collaboration between FrieslandCampina and four international research teams/universities, we initiated the South East Asian Nutrition Surveys (SEANUTS) study in 2009, involving four countries – Malaysia, Indonesia, Vietnam and Thailand. SEANUTS is the largest and most extensive nutrition and health study ever done in South-East Asia, wherein 16,744 children up to 12 years old were surveyed over a four-year period.

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