DIGI CELEBRATES 20TH ANNIVERSARY BY GIVING AWAY BRAND NEW FORD TRUCKS
KUALA LUMPUR, 13 June 2015 – As part of its 20th year anniversary celebrations in May, Digi Telecommunication Sdn Bhd (Digi) held the Reload & Win contest, rewarding its prepaid customers with RM1 million in prizes comprising 800 tablets, 620 smartphones and two cars.
Today, five of its loyal customers vied for the grand prizes of two Ford Rangers via a series of challenges. The finalists were flagged off by Christian Thrane, Digi’s Chief Marketing Officer and Hammad Kabir, Digi’s Head of Prepaid.
“To date, we have given out 620 smartphones, 800 tablet devices and now at the final stage, two Digi loyal customers drove away with a Ford Ranger each. It is our 20th anniversary and we wanted to celebrate it with our customers. This prepaid Reload & Win contest is just one of the ways we are using to show our appreciation for our customers’ loyalty – by rewarding them with these great prizes,” said Christian Thrane, Digi’s Chief Marketing Officer (CMO).
“For 20 years, Digi has been offering the best value in voice and internet services at the most affordable prices. Today, we have nearly 11.7 million customers and we want to continue inspiring them to enjoy the best of the internet for work and play on our high-speed network as part of our drive to bring Internet For All,” he added.
For more information, visit www.digi.com.my.
Quotes from winners:
Adnan bin Othman – 48 (Canteen Operator)
This is the first time in my life that I have participated in any type of contest. I am extremely happy, as I wasn’t confident that I could complete all challenges. When I got the first call from Digi, I was surprised and the Digi customer service in Malacca encouraged me to participate. Being a Digi customer and having 2 Digi lines paid off as I won a brand new Ford Ranger. I never expected it to be this easy to just reload and win a car.
Senthilvasan Muthan – 34 (IT Assistant Manager)
Being an avid fan of treasure hunt challenges, I jumped at the opportunity when my sister asked me to represent her at Digi’s Reload & Win Finale. Though the challenges were cross of easy and difficult, I wanted to complete it for my sister who has been a faithful Digi customer for 5 years. Now that I have won the Ford Ranger, I will give it to her as it feels like the right thing to do, inspired with the idea of giving back.
Digi provides mobile voice, internet, and digital services to 11.4 million customers in Malaysia. It is known as a game-changer for the Malaysian telecommunications industry with a solid history of product and service innovation. Over the years Digi has built a solid mobile internet business that enables true connectivity for all Malaysians, creates socio-economic development, helps businesses to grow through use of technology. Digi continues to inspire by giving customers’ access to fun and uplifting internet content, and empowering them to share what means most to them. Listed on Bursa Malaysia, it is part of global telecommunications provider Telenor Group and is a leader in driving progressive and responsible business practices. Digi was recognised as one of Forbes’ 100 World’s Most Innovative Companies in 2014. For more information about Digi, visit www.digi.com.my.